Looking to support queer-owned beauty brands this Pride Month? You’re in the right place. Queer-owned beauty brands are leading the way in inclusivity, creativity, and authentic self-expression. From makeup must-haves to skincare essentials, these visionary entrepreneurs are changing the beauty game while celebrating LGBTQIA+ pride.
Shopping from queer-owned beauty brands isn’t just about snagging unique products; it’s about amplifying voices, supporting marginalized communities, and enjoying quality with a story behind each item. Whether you’re refreshing your makeup bag or searching for that perfect gift, these brands bring authenticity and vibrancy that can’t be beat.
Artist Couture: Accessible Luxe with a Queer Heart
Founded by Angel Merino, Artist Couture mixes luxe quality with affordability. Angel’s background as a makeup influencer inspired a range that bridges gaps in the beauty world with bold colors, smooth formulas, and inclusive shades that celebrate queerness and confidence.
From radiant highlighters to long-lasting lipsticks, Artist Couture products are crafted for everyone. If you want to get your glow on while supporting a queer leader in cosmetics, this brand is a must-shop.
Malin + Goetz: Clean Skincare, Queer Roots
Malin + Goetz is a New York-based skincare line founded by Matthew Malin and Andrew Goetz. With an emphasis on clean, organic ingredients and cruelty-free production, this brand stands out for environmentally conscious beauty lovers.
Their soothing moisturizers, nourishing body washes, and fine shampoos make building a green beauty routine effortless. Their commitment to sustainability aligns with queer values of respect and care for the planet.
Trixie Cosmetics: Campy Fun Meets Fierce Femininity
Trixie Mattel, famed drag queen and beauty maven, shares her flair for nostalgia and femininity through Trixie Cosmetics. Whether prepping for a night out or channeling your inner diva, Trixie’s palettes and lip colors bring sparkle and character to your beauty routine.
Fun, colorful, and inclusive, this brand captures both the spirit of Pride Month and the everyday glam that queer self-expression deserves.
TomboyX: Intimate Apparel with Gender Fluidity
While not a traditional beauty brand, TomboyX deserves a shoutout for its inclusive underwear and gender-fluid designs. Founded by queer entrepreneurs Fran Dunaway and Naomi Gonzalez, TomboyX offers comfort and style with a commitment to serving the LGBTQ+ community.
Their period underwear, tucking bikinis, and binders allow shoppers to feel seen and supported. Pride shopping with TomboyX means embracing authenticity from the inside out.
Bye Gender: Giving Back Through Style
Bye Gender transforms fashion into activism by supporting trans communities through their apparel. Founded by Jason Hill and Samuel Leon, and now led by Devin-Norelle, the brand funds gender affirmation surgeries and living expenses for trans people.
When you rock their “Trans is Beautiful” t-shirts or pins, you’re wearing more than style; you’re wearing solidarity. It’s style with purpose for Pride Month and beyond.
Why Shop Queer-Owned Beauty Brands?
Choosing queer-owned beauty brands means more than just the products. It’s a powerful way to support inclusivity, celebrate diverse voices, and foster a community that uplifts one another. These brands often reflect lived experiences and celebrate uniqueness in every shade and formula.
During Pride Month, your purchase becomes a statement of pride, solidarity, and empowerment. Plus, you get to enjoy some amazing beauty products crafted with care, passion, and authenticity.
FAQs About Queer-Owned Beauty Brands
- What makes a beauty brand queer-owned? A beauty brand is queer-owned when its founders identify as LGBTQIA+ and lead the company with queer values and representation.
- How can I find queer-owned beauty brands? Look for brands that openly celebrate their LGBTQIA+ roots on their websites, social media, and product packaging. Pride Month spotlights these brands too.
- Where can I shop these brands? Many queer-owned beauty brands have online stores, making them easy to shop from anywhere. Check official brand sites for the best deals and authentic products.
- When is the best time to shop queer-owned beauty brands? Pride Month is ideal for shopping as many brands launch special collections and support LGBTQ+ causes during this time.
- Why is supporting queer-owned brands important? Supporting these brands promotes diversity, economic empowerment, and better representation in the beauty industry.
